Britam Insurance Company is a global insurance firm selling various services to its clients worldwide. Being one of the leading companies in the industry, Britam has a large pool of potential and existing customers. The large client base calls for sophisticated software to handle the company’s sales and marketing for efficiency and accuracy. Using the old approaches to promote and manage the services of the company is becoming challenging. The world is embracing digitalization at a high speed, calling for advancements in marketing technology since most consumers are also found online. Britam Insurance Company has to adopt the new marketing and management software to remain at the top of the highly competitive insurance industry.
Project Scope and Project Management Structure
Global markets have increasingly become competitive and highly integrated to an extent all firms, regardless of their sizes, have to identify a market niche to survive. The system focuses on the management principle, that is, a firm’s precise orientation towards all the potential and existing customer relationships (Haislip & Richardson, 2017). In Britam Insurance Company, the customer is the most important part of the firm’s considerations. The project will build manageable, long-lasting, and profitable client relationships. The CRM software’s major concern is customers, making the management and decision-making processes easier and more effective.
- Manageable – the project can harmonize and create, across all borders of the company, all interactions involving existing and potential clients.
- Long-lasting – the project can build up a long-lasting trust between the company and customers. The aim is to enhance quality customer regularity by developing long-term relationships.
- Profitable – apart from the customer-oriented system, the project will be profitable to the company enabling the organization to meet its sales targets and profit margins.
Quality of Writing and Professional Image
Developing a proposal before the formulation and implementation of the real project is fundamental in any project. A requisition for a proposal is important in providing an insight into what is expected after the successful completion of the real project. The proposal will have proposal managers, team leaders, and team members to run the project (Haislip & Richardson, 2017). The skills and knowledge of the CRM system will be required during the project’s formulation and implementation. The proposal will have the following structure:
- Introduction – basic information about the project and its relevancy is outlined under the introduction. It provides an overview of what the project will contain.
- Literature Review – information about the same project that has been discussed by prior researchers is elucidated. For instance, Frygell, Hedman & Carlsson (2017) have researched CRM systems’ implementation in different organizations’ setups.
- Methodology – A CRM system is a broad project that needs appropriate data collection, analysis, and representation methods.
- Time and budget – the duration of the project will take are stipulated with an approximation of the amount of money needed to run the project.The slides will contain core messages about the project with relevant images to enhance understanding of the presented concept. Approximately 12 slides will be enough so that the presentation time is as short as possible.
Conclusion
The insurance industry faces stiff competition that calls for regular upgrading of the company’s approaches when rendering services. Introduction of Customer Relationship Management system is one of the technologies deployed by Britam Insurance Company to enhance its relationship with customers. The project will be of great use since it creates a user-friendly interface to link the company and its customers globally. It will improve customer relationships and enable the organization to achieve its sales target and profit margin.
0 Comments